11/19/2023 0 Comments Bank paperless statementsOnce your top-level strategy is finalized, you’ll need to effectively communicate your defined benefits, incentives, and opt-in process to your customers. Branch Buy-In – Do your branch managers, customer service representatives, and tellers have a compelling reason to promote eStatement enrollment? Clearly communicating the benefits of eStatements both for bank and for employees on a personal level is a crucial part of an effective eStatement strategy. Using friendly competition, rewards, and recognition can help you earn campaign buy-in with front-line employees.Do you want to promote the environmental benefits of “green” documents? Is there a way to communicate the value to customers of reducing the bank’s operating costs? Or are the technical features that come along with electronic statements such as 24-7 accessibility on any device, historical archiving, and enhanced security the most relevant benefits? However, to get customer buy-in you’ll need to identify which benefits are of most value to your customers. Messaging – Hopefully, your team has already identified the benefits of eStatements vs paper statements right down to an actual dollar value.Opt-in Strategy – Will your FI use a default opt-in for new customers? Will you start charging a fee for paper statement delivery? Will you offer any incentives to encourage voluntary eStatement opt-in? Do you dare to implement a reverse opt-in strategy that moves all customers to paperless statements at a predetermined date? These are important questions to ask up front with any eStatement adoption strategy.Assuming you’ve already found an outstanding eStatement platform and earned executive buy-in for launching a marketing campaign, you’ll need to define the following:
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